Modern Accounting Built for Consumer Brands

Save time, cut errors, and get a clear view of your performance across every platform.

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Automation where it helps. Humans where it matters.

Automated Bank Reconciliation

Connect your bank accounts, Shopify, Stripe, PayPal, and more - Addition reconciles transactions automatically in the background.

AI Bill & Expense Capture

Snap or upload supplier invoices, shipping bills, and team expenses. Addition logs and categorises them instantly, keeping your books accurate.

Real-time Dashboards and Insights

Get a live view of cash flow, fees, refunds, and margins - so you can act fast when something changes.

Integrated With The Tools You Already Use

No need to change how you work. Addition plugs straight into your existing tools, so your numbers stay in sync automatically.

Multi-Channel Clarity

See performance across all your platforms in one place. No more logging into five different dashboards to understand your numbers.

On-Demand Financial Services

A dedicated team of finance experts behind you, helping you solve problems, stay on top of deadlines, and make better decisions.

Built around e-commerce

Sales can grow while margins and cash move the other way.

Platform fees, returns, fulfilment costs and stock purchases can obscure what the business is really earning. Addition gives you clear, current numbers while there is still time to act.

01

Margins are easy to misread

Discounts, refunds, advertising, payment fees and fulfilment costs can turn strong sales into much weaker profit.

02

Cash gets tied up in stock

Inventory often needs paying for before it sells, making purchasing decisions critical to cash flow.

03

Channel data is fragmented

Shopify, marketplaces, payment providers and bank accounts rarely tell one consistent financial story on their own.

04

VAT becomes more complicated

Multiple channels, territories and payment flows create more room for errors, delays and unexpected liabilities.

Clarity beyond top-line sales

Understand what every order contributes to the business.

Accurate, up-to-date reporting helps you make better decisions about pricing, advertising, stock, suppliers and growth.

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Track sales, gross margin and profitability across channels

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See the impact of fees, refunds, discounts and fulfilment

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Plan cash around stock purchases and supplier payments

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Prepare for VAT, payroll and other upcoming commitments

Trusted by

John
Five star review
Addition are my 'on tap' bookkeepers and financial advisors. I have saved so much time and money switching my basic bookkeeping to them, and I have also utilised them for an R&D claim at half the price of others on the market.
Adam
Five star review
They really are so incredible - they help us with all of our requirements from payroll to forecasting to budget creation to all end of month and end of year reporting and even R&D tax. Absolute lifesaver for our company and the team is second to none !
Michael
Five star review
Addition have been great in supporting our growth since opening, and now helping build our development plans. It would have been a much more difficult journey without them!
Laura
Five star review
I've been with Addition for quite a while now and never had a negative experience. They are excellent at keeping up to date with any accounting requirements and the software solution makes it very easy to manage.
Sarah
Five star review
I cannot express enough how amazing Addition's services are. From the moment I reached out to the team, I knew I was in good hands. The customer service was outstanding, and the entire process was incredibly smooth.
John
Five star review
Addition are my 'on tap' bookkeepers and financial advisors. I have saved so much time and money switching my basic bookkeeping to them, and I have also utilised them for an R&D claim at half the price of others on the market.
Adam
Five star review
They really are so incredible - they help us with all of our requirements from payroll to forecasting to budget creation to all end of month and end of year reporting and even R&D tax. Absolute lifesaver for our company and the team is second to none !
Michael
Five star review
Addition have been great in supporting our growth since opening, and now helping build our development plans. It would have been a much more difficult journey without them!
Laura
Five star review
I've been with Addition for quite a while now and never had a negative experience. They are excellent at keeping up to date with any accounting requirements and the software solution makes it very easy to manage.
Sarah
Five star review
I cannot express enough how amazing Addition's services are. From the moment I reached out to the team, I knew I was in good hands. The customer service was outstanding, and the entire process was incredibly smooth.
Cloverfield
Pregnant Man
Vyaro
Split Banan
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Plutio
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One connected finance function

Your sales channels and your finance team, working together.

We organise the flow of information from each order and payment through to bookkeeping, reporting, compliance, forecasting and advice.

Shopify and online stores
Amazon and marketplaces
Stripe and PayPal
Bank transactions
Inventory and fulfilment
Bills and expenses
VAT and payroll
Reporting and forecasting

Technology handles the repetition

Less manual reconciliation. Fewer disconnected reports. More reliable data.

Your sales and financial information is collected and organised efficiently, creating a dependable foundation for reporting.

Experts add the judgement

Understand what the numbers mean for the next decision.

Your Addition team helps you interpret margins, manage cash, plan stock and respond to the realities of growing an e-commerce business.

A straightforward setup

How It Works

01

Book a Demo

Tell us about your channels, systems and the financial challenges getting in the way of growth.

02

Connect Your Systems

We organise the handover and connect the information needed from your stores, marketplaces, payments, bank, payroll and suppliers.

03

See the Full Picture

Get reliable reporting, less finance admin and experienced support for the decisions ahead.

Frequently asked questions

Questions, answered.

What does an e-commerce accountant help with?

Addition can support bookkeeping, VAT, payroll, annual accounts, management reporting, cash-flow forecasting and financial advice. The service is shaped around your channels, systems and stage of growth.

Can Addition connect with Shopify, Amazon and payment platforms?

We build a connected finance process around the systems you already use wherever possible, including online stores, marketplaces, payment providers, banking and expense tools.

Can you report across multiple sales channels?

Yes. We can organise reporting so you can understand overall performance and, where the available data allows, compare individual channels consistently.

Can Addition help with e-commerce VAT?

Yes. We can support VAT compliance and help organise the underlying records. During the initial call, we will review your channels, territories and current setup.

How can better reporting help with inventory and cash flow?

Up-to-date reporting helps you understand how stock purchases, supplier terms, sales timing and operating costs affect cash, so purchasing decisions can be made with better information.

Can you help us switch from another accountant?

Yes. We coordinate the handover, organise access to your records and systems, and create a clear onboarding plan designed to minimise disruption.

Addition gives you real-time clarity on sales, margins, and growth, so you can run your consumer goods brand with confidence, whether you’re on one platform or ten.