6 Hot Food Startups You Need On Your Picnic


With midsummer in full swing, it’s no surprise July is officially National Picnic Month. After all, what better way to pass the stifling hours than under a leafy canopy, batting wasps away from our delicious spoils?

In all seriousness, there’s nothing quite like a good picnic in the summer – especially when it’s shared with those closest to us. The last 18 months have been difficult for everyone. As we cautiously step back into the sunlight, it’s safe to say that meeting loved ones outdoors for a magnificent spread is high on the to-do list. 

At Addition, we love a good picnic. We also love supporting small businesses. In celebration of National Picnic Month this year, we’ve partnered with food/drink brand supporters Bread & Jam to feature some amazing SMEs.

If you’re looking to try something new this year, and are a fan of small businesses, check out these mouth-watering options from 6 great brands!

1. Harry Farnham and Will Best, Founders, Bloody Drinks


We’re old friends who love Bloody Marys. Arguably, too bloody much. For years, we spent our Sundays obsessively seeking the finest examples of the drink, before eventually distilling our painstakingly accrued knowledge into fluid ounces at home.

We Bloody love a picnic. That’s why we’ve developed our new Bloody Picnic Box!

The Picnic Box hits all the savoury notes one could hope to find at any well thought out picnic. Two Bloody Marys for those who enjoy an established classic and two Bloody Clarities for anyone after something a little more light and refreshing. 

There are also some aromatic Pecorino, Rosemary and Scottish Seaweed Biscuits, which pair beautifully with both of our drinks. All you need to remember is the sandwiches and a picnic rug – we’ll take care of the rest!


Fun Fact: We only use natural ingredients with no nasties, colourings or flavour enhancers, and at only 136 calories per can, we’re one of the healthier options in the cocktail world!

2. Laura Jackson, Kernel-in-Chief, Popcorn Shed


Say goodbye to boring, tasteless popcorn. Popcorn Shed is the UK’s first super-premium gourmet popcorn brand, created for those sharing moments that matter! 

Popcorn Shed was founded by Sam and Laura, cousins and avid food lovers. They have always appreciated the humble popcorn snack and its power to enhance special moments spent with friends, family and loved ones. With that in mind, they dedicated themselves to perfecting popcorn treats associated with joy and happiness by prioritising flavour and quality, hoping that it will bring fellow popcorn lovers as many great memories as it has brought to them.

We’re now allowed to hang out with friends and family again. So, why not organise a lovely picnic – and try some gourmet popcorn from Popcorn Shed?


Fun fact: Operating out of a garden shed since 2016, Popcorn Shed is a home-grown, family-owned business – a made in Britain artisanal brand.

3. Noel Allen, Head Noise Maker, Noisy Snacks


My Name is Noel Allen, but I often refer to myself as “Noisy Noel”. I am a creative, innovative and highly-motivated guy from Belfast. I live with my wife, Sarra and our dog, Douglas.

Every pack of Noisy Snacks is a sensory adventure waiting to happen. It’s the chance to try something new, surprise yourself and — most of all — make some noise!

Noise is our secret ingredient because every time you shake a Noisy Snack, you activate the extra flavours – most snack companies use 4% flavouring: we use 8%!

With flavours and options for every lifestyle under the sun (yes, including you vegans), your dream snack is right here, waiting for you to discover it. You can even hear the scrunch of our 100% recyclable packaging.


Fun Fact: Our snacks have been designed to trigger your ASMR response (audio sensory meridian response) which elicits sensations of wellbeing (as should this 20% Off Online Promo Code – NoisyPicnic)!

4. Susan Gafsen, Co-Founder, Pep & Lekker


The Pep & Lekker story is about two best friends (and sisters-in-law) Susan & Juliette, whose ongoing struggle to find wholesome, appetising snacks for their fussy families led to the impromptu creation of an award-winning snacking brand. 

We love picnics – especially when they are pimped with Pep & Lekker Seed Snacks!

What better way to enjoy a civilised day out in the sunshine (UK weather permitting), than munching on our lightly baked vegan seed snacks?

Pack a variety of Pep and Lekker Seed Snacks alongside a delicious array of cheeses and vibrant dips (hummus, baba ghanoush and guacamole are our favourite!). 


Fun Fact: Containing over 14 all-natural ingredients, Pep & Lekker Seed Snacks are gluten-free, low in sugar, and a great source of plant-based protein and fibre (12% of RDI). This magnificent sweet and savoury platter will do more than just fill the gap.

5. Natalia Welch and Daniela Orrego, Founders, Loro Crisps


We’ve found a tastier & healthier alternative to potato crisps – straight from our home-country of Colombia. 100% vegan and gluten free delicious crisps made from plantain fruits!

Loro Crisps are on a mission to share Colombia’s favourite crisps: plantain crisps. We’ve got five flavours – or sabores as we call them in Colombia – to choose from already. But if you can’t decide, then maybe go with Pepe the Parrot’s favourite: the zetsy Quimbaya Limón. Each flavour refers to a region of Colombia and has its own story. 


Fun Fact: We don’t have seasons in Colombia! Our plantains and cassavas are grown all year round in the tropical fields of the Urabá region. Plantain belongs to the family of fruit that bananas come from, and is widely enjoyed all over the world – from Central and South America, Western Africa, right across to South East Asia. Perfect for a picnic!

6. Beth Fenwick Garner, Founder, Ben’s Pretzels


In 2020, my family moved from horse country near Baltimore, MD to Oxford, England. I knew there would be things I would miss, some to leave behind and some to replicate and share. These pretzels I could not live without! How could I? They got our family through the beginning of the pandemic, state-side with our weekly outdoor socially distant happy hours.

Before making you hungry with the descriptions, let me tell you that everyone in your party will love these moreish, flavoured snacks: grown-ups and kids, curious foodies and traditional meat and potato lovers alike! 

Our gourmet sourdough pretzels are thick, dense and perfectly crunchy. Then we finish them either with salt or with our unique special spice blend that will blow your mind



Fun Fact:  The Special Spices are sweet, savory and sprinkled with a surprise hint of spice. It might be the cinnamon, garlic, and cayenne pepper homerun. 


We’re proud to support over 130 brands, many of which are in the food and drinks industry.

Not only do we provide top-quality bookkeeping and accounting services – we also frequently help companies to scale up by getting them investor-ready!

Interested? We’re hosting a webinar packed with tips on how to put your best financial foot forward and secure investment for your business. If you’re looking for funding, head over to the free registration page and lock in your spot today!

Don't forget to share this post!

Ready to
get started?

Get in touch and let’s see how we
can work together.